Glossary of SEO Terms...
This information is provided to help web site owners understand some of
the terminology frequently used in the search engine industry. These are
common knowledge terms and the definitions and/or explanations have been
gathered from various places.
GoogleBot -
The name of the spider used by
Google.
Google Dance - used to describe
the index update of Google. A time when fluctuations in ranking appear.
Google's index update occurred on average once per month.
PR or Page Rank - the actual,
real, page rank for each page as calculated by Google. This can range from
0.15 to billions.
HTML
- Hypertext Markup Language - the (main) language used to write web pages.
HTTP -
Hypertext Transfer Protocol - the (main) protocol used to communicate
between web servers and web browsers (clients).
Yahoo Slurp -
The name of the spider used by
Yahoo.
Scooter -
The name of the
AltaVista search engine's spider.
Title -
The text contained between the start and end HTML <HEAD> tags of the
source code. The title is usually at the top of the window when viewing
the source code. The Title text forms the link to the URL page from the search engine
results, and search engines pay special attention to the title text when
indexing any page in your web site.
CPC - Cost per Click
PPC - Pay per Click
CPM - Cost per thousand
Spider Food - a term used for a site map, or another page of a
web site that contains all the links in a web, allowing the search engines
spider to index all the pages in a web.
Inbound Link -
A hypertext link to a particular page from elsewhere, bringing traffic to
that page. Inbound links are counted to produce a measure of the page
popularity. Searches for the inbound links to a page can be made on
AltaVista,
Google and
HotBot
Reciprocating Link - An exchange of links with a web site that
is similar in services
Dynamic Content - Information on
web pages which is changed automatically, by database content or user
information. Search
engines will currently index dynamic content, although they will not usually index URLs which contain
the ? character.
robots.txt -
A text file stored in the top level directory of a web site to deny access
by robots to certain pages or sub-directories of the site. Only robots
which comply with the Robots Exclusion Standard will read and obey the
commands in this file. Robots will read this file on each visit, so that
pages or areas of sites can be made public or private at any time by
changing the content of robots.txt before resubmitting to the search
engines.
SEO Copywriting -
The writing of text especially for a search engine. Similar to the
copywriting for any other types of publication, good Search engine
optimization (SEO) copywriting has a tremendous impact on search engine
positioning, so it forms a major part of optimization.
Spam - excessive use of any "trick" meant to
improve positioning in Internet search engines.
Algorithm -
Algorithms used by search engine companies are used to
determine the relevancy of any given web page for any particular search
term. This is often taken into account by SEO professionals when
determining a web sites coding, design and text.
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